Digital & Performance Marketing Pro

No prior marketing experience is required. The programme begins with fundamentals -- digital marketing landscape, customer journeys, and funnel thinking -- before moving into platform-specific training. Complete beginners and career switchers are welcome.

Yes. You will plan, execute, and optimise campaigns with real budgets for real clients. This hands-on experience means you graduate with a proven portfolio -- not just screenshots from tutorials.

You will be prepared for and guided through Google Ads certification, Meta Blueprint certification, and GA4 certification. On successful completion you also receive the Skillwala Digital Marketing Pro certificate.

Both. The curriculum covers agency-style deliverables for full-time roles as well as client acquisition, pricing, and project management for freelancers. Placement support and the talent marketplace cater to job seekers, while the automation and analytics modules give freelancers an edge in scaling their practice.